"The beltroad" :Chinese enterprises' new Silk Road—— a report of SINOSTEEL ENTEC's overseas business case analysis
“一带一路”:中国企业的新丝路 ——中钢国际的海外业务案例分析报告
参赛队伍/勇往直前/2017-03-09 22:49:51/
ABSTRACT | 作品摘要

The beltroad is both an opportunitya challenge for ironsteel industry. In this article, we will analysis the condition of Chinese ironsteel industry via many methods such as macro PEST methodcase analysis, illustrate the purposeimportance of transnational operation. In order to give suggestions to other enterprises , we will use the SINOSTEEL ENGINEERING & TECHNOLOGY CO.,LTD ( SINOSTEEL ENTEC ) as a representation, deeper interpret its transnational strategies.

“一带一路”对于钢铁企业既是机遇又是挑战,本文将会采用宏观PEST分析、案例分析等方法对钢铁行业现状进行介绍,说明我国企业跨国经营的动机和迫切性,之后以中钢国际为代表来对其“一带一路”战略布局进行细致分析,旨在为我国企业“走出去”提供借鉴。

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