The BeltRoad Initiatives: The New Silk Road for Chinese Enterprises -- A Case Analysis of Huawei Company
“一带一路”:中国企业的新丝路——以华为公司为例案例分析
参赛队伍/TOB/2017-03-22 22:41:52/
ABSTRACT | 作品摘要

In this thesis, we take Huawei as an example. Basedits successful experiencesproblems encountered, we analyze the developing direction of Chinese enterprisesthe process of internationalization. We lay a stressthe new opportunitiespossibilities that enterprises may comeunder the background of the BeltRoad Initiative,provide constructive guidance for enterprisestheir further going global. This thesis focusesoutbound investing process of HuaweiRussia, Britain, India,other countries of the New Silk Road. We refer to Huawei’s annual reportsother available data for specific,adopt the method of SWOT analysis method, analyzing the strengthsweaknessesHuaweithe opportunitiesthreatens facing Huawei. Ultimately, basedthe BeltRoad Initiative policy, we put forward some suggestionsmarking strategy, entry timing, ways of building competitive advantages, which is practically referential. In this paper, we refer to several analysis of the development of Huawei Company,we have carriedthe demonstration analysis basedthe relevant data available. The innovation of the paper is the combination with the BeltRoad policy, coming to the conclusion to promote two-way spiral development between the enterprise strategythe national policy. Basedthe analysis of the specific cases, we carried out some practical analysis with specific data with the method of SWOT analysis. The deficiency of this paper is that there is still some room for improvementinformation acquisitionnon - public data acquisition,we will make more complete analysisexplain it more fully if we have chancedata available.

本文以华为公司在国际化进程中所创造的成功经验及所遇到的问题为例,分析我国企业在国际化进程中的发展方向,着重分析了在目前国家“一带一路”大背景下企业发展的新机遇和新的可能,为企业进一步“走出去”提供建设性的指导意见。文章重点分析了华为公司在俄罗斯、英国、印度以及“新丝绸之路”沿线国家的对外投资过程,参考了华为公司的年报数据以及其他可得性数据进行具体阐述,并采用了SWOT分析法的研究方法,分析了华为公司在这些国家进行对外投资中所具有的优势与劣势、面临的机遇与挑战。最后,本文在结合国家“一带一路”政策的基础上,对我国企业“走出去”过程提出了市场战略、进入时机、如何建立竞争优势等多方面的建议,具有较高的实践参考性。 本文参阅了较多关于华为公司发展的分析,并基于目前可得的相关数据进行了相关的论证性分析。文章的创新点在于与国家的“一带一路”政策有较多的结合,得出了企业战略与国家政策双向推动螺旋式发展的建议,并且在分析了具体案例的基础上依据SWOT分析法结合具体数据进行了一定的实践分析。本文的不足之处在于在信息获取、非公开数据获得等方面仍存在一定的改进空间,如有机会我们将会对其进行更为完整的分析与阐述。

OUTLINE | 作品提纲
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