Internet Health-care Emerging and Expanding along the Belt and Road —Case Study based on LyncMed's Overseas Strategic Layout
“互联网医疗”乘风破浪,扶摇直上“医带医路” ——基于联医医疗海外战略布局的案例分析
参赛队伍/经世济民/2018-03-30 23:17:37/
ABSTRACT | 作品摘要

Under the background of the Belt and Road Initiative and “Internet +”, more and more Chinese companies are encouraged to go out, engaging in foreign direct investment and international trade. As the pioneer of cross-border Internet medical industry, LyncMed, seizing the opportunities brought by the Belt and Road, creatively combined Internet health-care with cross-border e-commerce and actively established overseas warehouses to improve one-stop sourcing solution. This paper aims to analyze the foreign investment behavior of LyncMed from the perspective of international business theories including the Eclectic Theory of International Production and value chain; forecast the market performance in the next quarter by Markov chain based on overseas sales data and propose suggestions to guide and optimize LyncMed’s foreign investment and international marketing. Corresponding feasibility analysis is conducted from corporate financial situation, market prospects, technology support and policies concerned. We expect that our analysis of LyncMed’s past footprints and future development as the vanguard of Internet medical industry can be referred in national policy-making and learned as lessons by enterprises from all kinds of fields and industries.

在“一带一路”和“互联网+”的大背景下,越来越多的中国企业走出国门进行海外投资与贸易活动。联医医疗作为跨境互联网医疗行业的先驱者,创造性地将互联网医疗与跨境电商集合在一起,抓住“一带一路”倡议带来的机遇,积极建立海外仓完善一站式服务。本文以联医医疗为研究对象,基于国际生产折衷范式和价值链理论,分析其海外投资行为;结合海外销售数据,通过马尔可夫链对下一季度的市场表现进行预测,以此为基础为企业随后的海外营销与投资决策提出建议,并从企业财务状况,国家市场前景,技术支持和相关政策方面进行了可行性分析。通过对联医医疗这一新兴企业进行分析,可以为同行业、不同行业的企业提供借鉴和创新发展思路,同时对于国家政策制定上也具有一定的参考意义。

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