New Exploration of “Going Global” in the Automotive Industry: Case Study of Geely’s Acquisition of Proton in the Belt and Road Initiative
汽车行业“走出去”的新探索—— 一带一路背景下吉利收购宝腾案例分析
参赛队伍/正义联盟/2018-03-30 23:16:35/
ABSTRACT | 作品摘要

In recent years, the development of the Chinese automotive industry has been in full swing under the background of “One Belt One Road” initiative. Domestic industrial technology and overseas mergers and acquisitions simultaneously continue to their prosperous growth. Geely’s acquisition of Proton, Southeast Asian automobile manufacturer, attracted widespread attention from the public, as this acquisition was another major overseas acquisition of the company following the acquisition of Volvo. Under the background of the Belt and Road initiative, this article analyzes the general situation of the domestic and foreign automotive industry and Geely’s motivation behind the acquisition within the concept of economies of scale, collaboration and trade barriers. At the same time the study uses SWOT analysis and stakeholder analysis in order to find out the benefits of two parties of merger and acquisition. Secondly, the Event Study Method was used to analyze the performance of merger and acquisition, and the conclusion was drawn that this merger had a positive impact on the performance of Geely in the short term. The above analysis becomes helpful to come with constructive comments and suggestion for China’s automobile industry, which follows “go global” strategy under the background of One Belt and One Road Initiative.

近几年来,在“一带一路”大背景下,我国汽车行业发展呈现如火如荼态势。无论是国内行业技术亦或是海外并购都呈现出欣欣向荣的态势。而在近几年,吉利收购东南亚汽车厂商宝腾引起了人们的关注,这是自吉利收购沃尔沃以来又一大海外并购案例。本文在“一带一路”大背景下,梳理了国内外汽车行业概况,并从规模经济效应、协同效应、贸易壁垒三个角度分析了吉利并购的动因,同时通过SWOT分析以及利益相关者分析对并购双方的利益划分进行了详细解构.其次采用事件研究法对其并购绩效进行分析,得出了此次并购在短期对吉利的绩效产生了正面影响的结论。最后对我国汽车行业在“一带一路”背景下走出去提出了一些建设性的意见以及建议。

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