BYD's Investment Strategy in the Belt and Road Countries ——Green City Solution Builds Up Green Dreams
比亚迪“一带一路”投资战略 ——城市新能源解决方案成就绿色梦想
参赛队伍/Guardians of the City/2018-03-30 16:00:04/
ABSTRACT | 作品摘要

The Belt and Road Initiative aims at creating an open, inclusive, balanced and general regional economic cooperation framework. As a major field, the orientation of international energy cooperation is transforming from traditional fossil energy to green and low-carbon energy. This undoubtedly placed the new energy industry in the core of the "Green Silk Road" construction. Meanwhile, the serious traffic congestion and environmental pollution in the B&R countries result in severely restricted problems in the urban development, which accelerated the development process of the urban new energy public transport industry. As a leader in the industry, BYD, a company committed to promoting the Green City Solution that mainly focuses on the electric bus and SkyRail, has strong technical advantages and rich overseas experience. At the beginning of internationalization, BYD gave priority to export and has gradually formed a transnational business mode of strategic cooperation, joint venture, sole proprietorship, PPP, etc. BYD located its electric bus plants in America and Brazil initially, and then speeded up its pace of investment in the Belt and Road since the initiative was put forward. It had invested 8 projects in 7 Partner Countries by the end of 2017. The report compares and analyzes three cases of BYD including establishing a joint venture plant for electric buses with GIL in India, establishing a solely-invested plant for electric buses in Hungary and settling SkyRail PPP project in Egypt. It also concludes its target market selection and high or low control market entry mode, and comes up with the problems and potential risks in technology, internalization, finance and country level that are faced in the investment process. Under the opportunity of the Belt and Road Initiative, domestic companies could learn from BYD's case experience, effectively choose international business mode and avoid potential risks. In order to analyze BYD's global layout in the future, the report, at the end, establishes a three-dimensional feasibility analysis model from three levels of external environment, corporate advantages, and project conditions. It afterwards uses Delphi method to score specific indicators, and provides feasibility theory support for BYD's further development in the Belt and Road. Meanwhile, based on the Boston matrix analysis method, the report establishes an investment development matrix map of BYD's investment development along B&R countries to provide practical strategic advice for its new energy "Going Global". This report not only makes a reasonable analysis of the implementation process of BYD's "Green Dream" and the optimized layout of areas along the Belt and Road, but also provides important reference value for domestic companies in the same industry to respond to the "Green Silk Road".

“一带一路”倡议旨在打造开放、包容、均衡、普惠的区域经济合作架构。作为架构中的重点领域,国际能源合作方向正在从传统化石能源向绿色低碳能源转变,这无疑将新能源产业置于“绿色丝绸之路”建设的核心战略地位。同时,沿线地区的交通拥堵和环境污染问题严峻,城市发展受到了严重制约。在这样的背景下,新能源城市公共交通行业发展潜力巨大。 比亚迪集团作为行业代表,致力于推广以电动大巴和云轨为主要内容的城市新能源解决方案,有着强大的技术优势和丰富的海外经验。比亚迪以出口作为国际化之路的开端,逐步形成了战略合作、合资、独资、PPP等多种方式协调发展的跨国经营模式。国际化初期,比亚迪于美国、巴西等地建立了电动大巴工厂,自倡议提出以来,企业加快了在“一带一路”的投资步伐,截止2017年底,共在7个沿线国家投资了8个项目。报告对比分析了比亚迪联手印度GIL建立电动大巴工厂,独资设厂扎根匈牙利与PPP云轨项目对接埃及等三个案例,总结了其目标市场的选择方式和高控制或低控制的市场进入战略,提出了其在投资过程中面临的问题和潜在的技术、内部化、财务和国家风险。在“一带一路”的机遇下,国内企业进行对外投资时可借鉴比亚迪的案例经验,充分发挥自身竞争优势,积极调研目标市场,有效选择投资及进入方式,并重视政治、法律、文化等方面的问题。 报告最后针对比亚迪在沿线国家的未来投资布局,从外部环境、企业优势和项目情况三个层次建立三维可行性分析模型,并运用德尔菲法对具体指标评分,为比亚迪在“一带一路”深入发展提供可行性理论支撑。同时,本文在参考波士顿矩阵分析方法的基础上,建立比亚迪沿线投资发展矩阵图,为比亚迪新能源走出去提供实际战略建议。 本报告既对比亚迪“绿色梦想”的落实过程和“一带一路”沿线地区的优化布局进行了合理的分析,又为国内同行业企业响应“绿色丝绸之路”的建设提供了重要的参考价值。

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